Robin Sarma famously said: “What gets measured, gets improved.” Well, I’m more of a Dr. Joe Dispenza kind of gal. So, I like a different version of that saying: “Where you place your attention is where you place your energy.” Regardless of what version you prefer,...
I got my ticket to freedom when I was presented with the opportunity to study abroad and leave the USSR for good (some 20+ years ago). A place where there wasn’t just a glass ceiling… there was a cage; where people weren’t just brainwashed, they were...
If you offer a service that requires a technical skill, e.g., implementing a social media strategy, booking your clients on podcasts, running paid traffic for clients, i.e., running FB or Google ads for them, you know how frustrating it gets to justify the value of...
I have a question for you. Should you get excited if one of your posts goes viral? Should you feel victorious if your ads manager proudly announces that you are getting leads at a ridiculously low cost? Well, it depends. It depends on whether all those people (i.e.,...
A few months ago, we were hired by Selena Soo to build a dashboard that would allow her team to zoom in and out on the results of their launch. Selena was preparing to launch her signature program, Impacting Millions, and her entire audience was buzzing about...
Today I want you to ask yourself a question. What would take your offering—digital product, group program, service—from great to amazing? It’s been my experience that once we’ve built a solid foundation, i.e., our offering solves a real problem and we have happy...
(Make sure to download your cheat sheet!) Your evergreen funnel started with so much enthusiasm! You dove in and focused all your energy on getting it to work. It felt like an amazing opportunity to deliver results for your clients on a bigger scale, move...
Many of our clients admit that making data-driven decisions didn’t always come easy to them. Once we begin working together, however, we quickly see that it’s not because of their aversion to numbers. The actual reason they are overwhelmed by the numbers is that...
Marketing can get pretty overwhelming. There are countless ways to market your offerings that can be used in various strategies. And, for each one of those strategies, there is a plethora of tools and software to help you “make things easier.” The problem is,...
There’s no point in tracking numbers for numbers’ sake. There’s no reason to have your team report every number available. When you do that, all that data weighs on your shoulders like a dead weight. But that’s not why you collect data. You want the numbers to...
