by Natasha | Dec 1, 2020 | Measurement Marketing, Optimize Your Business
You did it! While 95% of startups fail, you rose to success. Whether by luck or brilliance, your business has forged the model of success that keeps profits rolling in. But do you know what’s working, really working? And do you know what’s not working costing...
by Natasha | Nov 24, 2020 | Measurement Marketing, Optimize Your Business
Robin Sarma famously said: “What gets measured, gets improved.” Well, I’m more of a Dr. Joe Dispenza kind of gal. So, I like a different version of that saying: “Where you place your attention is where you place your energy.” Regardless of what version you prefer,...
by Natasha | Nov 12, 2020 | Grow Your Business, Optimize Your Business
If you offer a service that requires a technical skill, e.g., implementing a social media strategy, booking your clients on podcasts, running paid traffic for clients, i.e., running FB or Google ads for them, you know how frustrating it gets to justify the value of...
by Natasha | Oct 22, 2020 | Optimize Your Business
Today I want you to ask yourself a question. What would take your offering—digital product, group program, service—from great to amazing? It’s been my experience that once we’ve built a solid foundation, i.e., our offering solves a real problem and we have happy...
by Natasha | Aug 5, 2020 | Funnel Tear Down Series, Optimize Your Business
There’s no point in tracking numbers for numbers’ sake. There’s no reason to have your team report every number available. When you do that, all that data weighs on your shoulders like a dead weight. But that’s not why you collect data. You want the numbers to...
by Natasha | Oct 29, 2019 | Optimize Your Business
How much is complexity costing you? For businesses that grow fast, it is very common to build processes and put together systems on the fly. In my experience, it’s the rule rather than an exception. In a fast-growing business there are so many things that occupy your...
