How do you tell if the marketing you create resonates with your audience?
Most likely you know you are on the right track if you see lots of comments, notice that your articles are being shared, and get yes’s when you make sales invitations.
In other words, you listen to how your audience responds.
You listen by paying attention to the digital footprints your audience leaves behind. Digital footprints like the number of people who shared the article, the number of people who clicked the link to see the sales page, the number of people who purchased your program…
Paying attention to your marketing data is how you keep your ear to the ground.
As a result:
- As you get better at this type of listening, you are able to create a stronger connection with your ideal audience, because you know what messages resonate with them.
- It gets exponentially easier for you to find new customers, because when you know what marketing activities bring you leads—leads that you can turn into sales at will—you have the dials you can turn to create sales.
- Joining a new social media platform like Clubhouse, buying a new marketing course, or implementing a new marketing tactic becomes a choice from a place of curiosity instead of fear of missing out.
- Ultimately, you feel in control, because things become predictable. It’s as if you have a crystal ball you can look into and clearly see what you need to do in order to achieve a specific goal.
Figuring out what to listen for, i.e., what numbers to pay attention to, certainly requires an effort.
But it’s a small price to pay for predictable and consistent growth.
I’d love to help you to figure out what numbers to pay attention to and/or translate your marketing data into what works and what doesn’t work in your marketing.