Questions are the answer

Questions are the answer

Data Overload If your business is anything like the businesses of our clients, your data lives everywhere and nowhere—your business bank account, your payment processor, your email marketing software, your site analytics, your landing page tool, your social media...
Are you listening?

Are you listening?

How do you tell if the marketing you create resonates with your audience?  Most likely you know you are on the right track if you see lots of comments, notice that your articles are being shared, and get yes’s when you make sales invitations. In other words, you...
Doing more is an easy way out

Doing more is an easy way out

Doing more mechanically to achieve a goal is an easy way out. Sheer doing doesn’t take us closer to our goal. It distracts us from it. It depletes our resources.  A general wouldn’t spread his army around half of the world when he is after a specific target. So,...
Why I do what I do

Why I do what I do

I got my ticket to freedom when I was presented with the opportunity to study abroad and leave the USSR for good (some 20+ years ago).  A place where there wasn’t just a glass ceiling… there was a cage; where people weren’t just brainwashed, they were...
How to get out of the content creation trap

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HOW TO TURN YOUR NUMBERS SOUP INTO A CRYSTAL BALL

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