Lately, I’ve been thinking a lot about why we choose some brands over others. And though the reasons may vary depending on what I’m buying, one of the main deciding factors for me is the connection the brand develops with me, their ability to speak to my desires and...
At the basic level, the goal of any business is to make sales. Those sales are nothing more than a result of someone going successfully through the customer journey. In other words, the path of someone: Becoming aware of you, then Building trust in you that you...
Has this ever happened to you? You are at a conference or a networking event where you meet a new person and the conversation just starts flowing. You forget that you are an introvert, who is rarely comfortable in a new social setting. You are not hearing...
In marketing, numbers are nothing else but behaviors people leave behind when they do or don’t do something. For example, if they come to your sales page, most likely, they are interested in solving a problem that you discussed in a message that led them...
One of the most common questions I get is “Which metrics should I track to make better business decisions?” Which reveals the real reason why figuring out our numbers takes a distant second to just throwing together a new offer or a new promotion to bring a bump of...
Using marketing numbers to make decisions can get pretty overwhelming—which numbers do you pay attention to, what do those numbers mean, what decisions can you make? Let’s step back for a second, though. If you were an owner of a boutique store and...
Data Overload If your business is anything like the businesses of our clients, your data lives everywhere and nowhere—your business bank account, your payment processor, your email marketing software, your site analytics, your landing page tool, your social media...
How do you tell if the marketing you create resonates with your audience? Most likely you know you are on the right track if you see lots of comments, notice that your articles are being shared, and get yes’s when you make sales invitations. In other words, you...
Doing more mechanically to achieve a goal is an easy way out. Sheer doing doesn’t take us closer to our goal. It distracts us from it. It depletes our resources. A general wouldn’t spread his army around half of the world when he is after a specific target. So,...
You did it! While 95% of startups fail, you rose to success. Whether by luck or brilliance, your business has forged the model of success that keeps profits rolling in. But do you know what’s working, really working? And do you know what’s not working costing...
