How to Use Evernote to Sleuth Your Ideal Customer

By Eleanore Strong Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles. But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when...

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Create Content More Efficiently with Evernote

We’ve already established that Evernote is not only an amazing online tool for storing digital documents, but also an indispensable cloud-based container for creating and organizing ideas, notes, checklists, procedures, and tracking logs for how you run your business. Now I want to show you how you can manage your content using Evernote. Let’s say you’re a...

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Got Asana? Make the Best Use of It!

Asana is the project and task management software of choice for many small business owners. There’s so much to love about Asana. . . The basic software is free You can collaborate with up to 15 people at no additional cost Setting up projects and tasks is straightforward The system notifies you of the items that are due There’s a phone app that allows you to add...

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The 4-Step System to Creating Pain-Free Facebook Ads

By Claire Pelletreau If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface. The good news is that a little prep time can make a huge difference when it comes to...

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Forget About Inbox Zero

Dealing with all the messages in your inbox can feel like battling the Goliath – impossible to win. Just when you think it’s under control, you’re besieged with a barrage of new e-mails.  And so Inbox Zero – an Inbox with no messages – remains an illusion. That’s why I let go of the Inbox Zero idea. Besides, having to get rid of new e-mails creates...

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