Using marketing numbers to make decisions can get pretty overwhelming—which numbers do you pay attention to, what do those numbers mean, what decisions can you make? Let’s step back for a second, though. If you were an owner of a boutique store and...
Data Overload If your business is anything like the businesses of our clients, your data lives everywhere and nowhere—your business bank account, your payment processor, your email marketing software, your site analytics, your landing page tool, your social media...
How do you tell if the marketing you create resonates with your audience? Most likely you know you are on the right track if you see lots of comments, notice that your articles are being shared, and get yes’s when you make sales invitations. In other words, you...
Doing more mechanically to achieve a goal is an easy way out. Sheer doing doesn’t take us closer to our goal. It distracts us from it. It depletes our resources. A general wouldn’t spread his army around half of the world when he is after a specific target. So,...
You did it! While 95% of startups fail, you rose to success. Whether by luck or brilliance, your business has forged the model of success that keeps profits rolling in. But do you know what’s working, really working? And do you know what’s not working costing...
Robin Sarma famously said: “What gets measured, gets improved.” Well, I’m more of a Dr. Joe Dispenza kind of gal. So, I like a different version of that saying: “Where you place your attention is where you place your energy.” Regardless of what version you prefer,...
