Sarah opened her client metrics spreadsheet and stared at it — trying to make sense of what she was looking at. The spreadsheet still resembled the template they had originally shared with a client to use, but the client moved a few things around,...
Are you imposing systems (processes/workflows) on your business? You are if following that system feels like hard work, unintuitive or unnatural. It can happen when you are trying to implement a “proven” system that’s misaligned with how you work or your values. ...
One of the most challenging parts to scale as the business grows is customer experience. Especially, if exceptional customer experience is your core value. If that’s the case, you take immense pride in the kind of results you create and how your clients feel when they...
Did you ever count the number of tools you use to run your business? If you haven’t, don’t venture into it without a glass of wine. In a world where almost anyone can create a tool or software, new tools or software pop up all the time. Which gives us a huge variety...
Keeping a client who sees your service as an expense versus an indispensable investment is practically impossible. It is especially problematic for agencies―marketing, social media, PR―that work with clients on a retainer basis and where deliverables may vary from...
I don’t know about you, but remembering the early days of my business feels like remembering my teenage years. I can’t help but cringe and feel incredible compassion for the person I was back then and the challenges I had to work through. I certainly wouldn’t want to...
