Lately, I’ve been thinking a lot about why we choose some brands over others. And though the reasons may vary depending on what I’m buying, one of the main deciding factors for me is the connection the brand develops with me, their ability to speak to my desires and...
At the basic level, the goal of any business is to make sales. Those sales are nothing more than a result of someone going successfully through the customer journey. In other words, the path of someone: Becoming aware of you, then Building trust in you that you...
Has this ever happened to you? You are at a conference or a networking event where you meet a new person and the conversation just starts flowing. You forget that you are an introvert, who is rarely comfortable in a new social setting. You are not hearing...
In marketing, numbers are nothing else but behaviors people leave behind when they do or don’t do something. For example, if they come to your sales page, most likely, they are interested in solving a problem that you discussed in a message that led them...
One of the most common questions I get is “Which metrics should I track to make better business decisions?” Which reveals the real reason why figuring out our numbers takes a distant second to just throwing together a new offer or a new promotion to bring a bump of...
You did it! While 95% of startups fail, you rose to success. Whether by luck or brilliance, your business has forged the model of success that keeps profits rolling in. But do you know what’s working, really working? And do you know what’s not working costing...
