Watch my conversation with Natalie to learn:
Natalie’s favorite uses of Trello
Changes that she has seen in the way she runs her business, organizes her workload, and manages her clients since she started using Trello
The way Natalie introduces her clients to Trello so that they don’t feel intimidated or overwhelmed
Don’t worry; if you don’t really know — you’re not alone.
Most online business owners understand that they need a blog for their business, but many don’t really know why.
In my humble opinion as a professional blogger and content director, if you are a business owner with a blog, your blog should be supporting your business, simple as that.
I mean, if you’re spending time writing a blog, shouldn’t it be doing something meaningful to support your business goals — like earning you leads or making you more sales?
I always knew that having an editorial calendar was important, but for a long time I struggled to create a structure that really worked. I tried lists, color-coded spreadsheets, and a dedicated Google Calendar, but those systems would either be too cumbersome to maintain or too easy to forget.
Finding a true solution required getting super clear about what I wanted my editorial calendar to be. My calendar needed to be a . . .
Single place to note and generate ideas for new blog posts
Source for both past and future topics that give me a bird’s-eye view of my content marketing strategy
Communication hub and collaboration area that allows me to delegate certain aspects of the blog post publishing process
As soon as I got clear on the function of the editorial calendar, the format solution was born.
You have a brilliant new idea in the shower. You sit down to start researching domain names and competitors.
Fireworks are happening and you know this is the idea you’ve been waiting for… except you had planned to spend today finishing up that other project.
Creatives often feel called to follow their inspirations, wanting to strike while the iron is hot. What can result, unfortunately, is a long list of half-completed projects coupled with disappointment about time squandered.
Fortunately, there’s a way to achieve balance between leveraging your brilliance and making sure each project gets completed.
Blogging takes a lot of time. And it often doesn’t seem urgent because nothing is going to explode in your business if you don’t get a post out this week.
Your favorite client, on the other hand, might not be happy with a missed deadline…
So blogging gets relegated to next week, again, or you throw together an article quickly just to post something.
By not following through with a regular blogging schedule, you’re missing out on the opportunity to build authority, trust, social media shares and marketing opportunities plus a lot of good will among your target audience.