Robin Sarma famously said: “What gets measured, gets improved.” Well, I’m more of a Dr. Joe Dispenza kind of gal. So, I like a different version of that saying: “Where you place your attention is where you place your energy.” Regardless of what version you prefer,...
I have a question for you. Should you get excited if one of your posts goes viral? Should you feel victorious if your ads manager proudly announces that you are getting leads at a ridiculously low cost? Well, it depends. It depends on whether all those people (i.e.,...
A few months ago, we were hired by Selena Soo to build a dashboard that would allow her team to zoom in and out on the results of their launch. Selena was preparing to launch her signature program, Impacting Millions, and her entire audience was buzzing about...
(Make sure to download your cheat sheet!) Your evergreen funnel started with so much enthusiasm! You dove in and focused all your energy on getting it to work. It felt like an amazing opportunity to deliver results for your clients on a bigger scale, move...
Many of our clients admit that making data-driven decisions didn’t always come easy to them. Once we begin working together, however, we quickly see that it’s not because of their aversion to numbers. The actual reason they are overwhelmed by the numbers is that...
Marketing can get pretty overwhelming. There are countless ways to market your offerings that can be used in various strategies. And, for each one of those strategies, there is a plethora of tools and software to help you “make things easier.” The problem is,...
