by Natasha | Dec 1, 2020 | Measurement Marketing, Optimize Your Business
You did it! While 95% of startups fail, you rose to success. Whether by luck or brilliance, your business has forged the model of success that keeps profits rolling in. But do you know what’s working, really working? And do you know what’s not working costing...
by Natasha | Nov 24, 2020 | Measurement Marketing, Optimize Your Business
Robin Sarma famously said: “What gets measured, gets improved.” Well, I’m more of a Dr. Joe Dispenza kind of gal. So, I like a different version of that saying: “Where you place your attention is where you place your energy.” Regardless of what version you prefer,...
by Natasha | Nov 5, 2020 | Measurement Marketing
I have a question for you. Should you get excited if one of your posts goes viral? Should you feel victorious if your ads manager proudly announces that you are getting leads at a ridiculously low cost? Well, it depends. It depends on whether all those people (i.e.,...
by Natasha | Oct 29, 2020 | Case Studies, Measurement Marketing
A few months ago, we were hired by Selena Soo to build a dashboard that would allow her team to zoom in and out on the results of their launch. Selena was preparing to launch her signature program, Impacting Millions, and her entire audience was buzzing about...
