It’s so liberating to run a business in the technological age. The world’s knowledge base is at our fingertips, our clients are not limited by geographical location, and there is a gadget for just about anything.
Growing up in USSR, where owning a business was out of the question and individualism, creativity and being distinct weren’t praised, I had no appropriate business role models to learn from.
So, the first two years of building my own business were a steep learning curve. After a while my individual practice picked up, which was certainly an achievement.
However, I knew that selling my services one-to-one would not be enough …
We’ve already established that Evernote is not only an amazing online tool for storing digital documents, but also an indispensable cloud-based container for creating and organizing ideas, notes, checklists, procedures, and tracking logs for how you run your business.
Now I want to show you how you can manage your content using Evernote.
Let’s say you’re a small business owner who regularly shares valuable content through your blog posts.
If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface.
The good news is that a little prep time can make a huge difference when it comes to creating effective campaigns. Getting organized before diving in can help you save lots of time and avoid some serious headaches.
As a Facebook advertising consultant, I use this simple 4-step system every time I create a new ad or campaign. You’re going to have to go through these steps at some point in order to run your campaigns, but it makes more sense to do these four things now so that there’s less room for confusion (and mistakes) later.
Dealing with all the messages in your inbox can feel like battling the Goliath – impossible to win.
Just when you think it’s under control, you’re besieged with a barrage of new e-mails. And so Inbox Zero – an Inbox with no messages – remains an illusion.
That’s why I let go of the Inbox Zero idea. Besides, having to get rid of new e-mails creates unnecessary anxiety for me and distracts me from the actions I need to take in relation to these messages.
Instead, I make sure that my inbox is processed, where I’ve taken the appropriate action on every single message.