Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles.
But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when we need to return to them?
Enter Evernote.
If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface.
The good news is that a little prep time can make a huge difference when it comes to creating effective campaigns. Getting organized before diving in can help you save lots of time and avoid some serious headaches.
As a Facebook advertising consultant, I use this simple 4-step system every time I create a new ad or campaign. You’re going to have to go through these steps at some point in order to run your campaigns, but it makes more sense to do these four things now so that there’s less room for confusion (and mistakes) later.
Artists are often considered free-spirited souls who follow their muse to create their art.
They cannot—and will not—allow themselves to be boxed into any structure.
Right?
Wrong!
Artists and other creative individuals who produce remarkable things on a consistent basis are, in fact, very systematic.
Their systematic approach is like a badge of honor to them.
Lots of us aren’t great at quickly whipping up truly high-quality blog posts and newsletters.
We’d love to be that kind of person who can pump them out, but that’s just not our gift in life.
Don’t beat yourself up. Look, you don’t even need to outsource.
Guest blogging is an integral part of our marketing and audience-building strategies because it. . .
Generates publicity and increases our visibility
Builds trust and enhances our credibility
Establishes our status as an expert
Generates traffic to our website
Improves our website ranking
But once our business grows and we get even busier, keeping up with our guest blogging becomes challenging.
It’s a lot easier to maintain this essential marketing practice when you have a system in place, so I want to share something sp
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