The other day I was chatting with a friend of mine who is the owner of a rapidly growing business. We were chatting about ways to bring some sanity back into her life, because some aspects of her business were getting out of hand.
At one point, my friend, who had recently interviewed Tara Gentile, said: “It’s amazing! Tara has SO much going on, but when we talked, she sounded so relaxed, almost carefree, sharing with me all the projects she’s working on. HOW does she do it?”
Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles.
But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when we need to return to them?
If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface.
The good news is that a little prep time can make a huge difference when it comes to creating effective campaigns. Getting organized before diving in can help you save lots of time and avoid some serious headaches.
As a Facebook advertising consultant, I use this simple 4-step system every time I create a new ad or campaign. You’re going to have to go through these steps at some point in order to run your campaigns, but it makes more sense to do these four things now so that there’s less room for confusion (and mistakes) later.
By Katya Barry It’s November and therefore time for us to start looking back over the year. It is time to start evaluating what happened during the year, both the good and the not so good to see what lessons can be learned. Like most people, I am busy planning for...
