Interview
Natasha: Tell us a bit about your business and the types of results you create for your clients.
Liz: I help small businesses owners get more of the RIGHT kind of traffic to their websites through coaching & consulting on SEO and Google Analytics. After our work together, they’re not wasting another second on marketing that doesn’t work and they have a simple, real-person game plan for how to get more of the right kind of traffic.
Natasha: We’ve known each other for quite a while, so I know that you love systems and heavily rely on them in your business. But was there a time, where you failed to follow a system and found yourself in a situation where you needed to regroup and go into plan B? What happened and how did you handle the situation?
Liz: I can’t think of a system I have had trouble with, except for email. I have to consistently remind myself to check things like my spam folder because there have been actual opportunities sent my way that have accidentally ended up there. And then that person feels like you were ignoring them! I now make it almost a weekly habit to check that folder… just to make sure.
Natasha: Please describe a system/process that you can’t imagine running your business without.
Liz: Right now my favorite system is my online scheduler – a system that you, Natasha, actually turned me on to. I use Schedule Once to help me schedule prospect and client calls. It completely eliminates all of that back-and-forth scheduling stuff that just clogs up your inbox and wastes both you and your client’s time.
Natasha: How does following these structure impact your bottom line?
Liz: Honestly? It means more time for me to focus on high-impact activities, like actually serving my clients! It also means I lose almost no prospect to the mayhem of back-and-forth scheduling. I am a huge fan of online scheduling.
Natasha: Do you think for small businesses systems are a nice-to-have or a must?
Liz: I think all of us have systems whether or not we call them that – it’s just a matter of how efficient or streamlined they are. Whatever it is that you do when you schedule a client call for example, is your system for that – even if that “system” is simply sending them an email with a listing of your available and the back-and-forth. I think what becomes necessary is streamlining those systems before your business gets to the breaking point.
Topics
- Importance of online scheduling
- Everyone uses systems, regardless what they call them
- The effect streamlined systems have on your business
- The most important aspect of systems
Resources
Google Analytics Quickstart course
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Bio
Liz Lockard is a self-confessed web marketing geek who loves helping small businesses get their websites to spill their traffic secrets with Google Analytics tune-ups and take the “what?” factor out of SEO with built-just-for-you plans and coaching services. Grab a copy of her free Google Analytics Quickstart course here: www.lizlockard.com/free-google-analytics-course/
