Earlier in this series, I mentioned that we are all in the business of building trust—trust in our competencies, trust that we can deliver the results we promise and trust that the money our clients invest in our services is worth it. Normally, for someone who just...
A client intake process can help small business owners set the right expectations and boundaries and make working together a pleasure. Read on to find out why you need a client intake system and how to set one up. Have you ever had bad experiences with customers or...
Generic advice is dangerous and it’s everywhere. Take this scenario, for instance. You’re chatting with another business owner about how you wish you could get more clients. Her eyes light up, and she says, “Are you on...
One of the biggest mistakes entrepreneurs make is assuming they can have a thriving business, simply because they are good at something. That’s a huge misconception. To have a sustainable business, it’s not enough to be great at, let’s say, photography, web design or...
I know the very idea that customers can slow down the growth of your company sounds crazy. After all, the goal of having a business is to get more clients to increase our profits and make a bigger difference in the world. That’s why we spend so much time increasing...
