I always knew that having an editorial calendar was important, but for a long time I struggled to create a structure that really worked. I tried lists, color-coded spreadsheets, and a dedicated Google Calendar, but those systems would either be too cumbersome to maintain or too easy to forget.
Finding a true solution required getting super clear about what I wanted my editorial calendar to be. My calendar needed to be a . . .
Single place to note and generate ideas for new blog posts
Source for both past and future topics that give me a bird’s-eye view of my content marketing strategy
Communication hub and collaboration area that allows me to delegate certain aspects of the blog post publishing process
As soon as I got clear on the function of the editorial calendar, the format solution was born.
When I first started working from home for a law firm, most of my friends were very jealous.
Who wouldn’t be?
After all, I would be making excellent money while being in almost total control of my schedule. Plus, I’d get to stay home with my baby son.
Unfortunately, euphoria quickly turned into panic as it became apparent that managing my time and work responsibilities at home was far more difficult than I’d imagined.
The structure of an office environment and the corporate world began to feel like two things I desperately needed.
Eventually, however, I built a routine and systems that worked like a charm, and I want you to be able to enjoy them as well!
Ever wonder what systems you absolutely must take care of right now and which ones can wait? Not all systems are as essential as others. And, what’s crucial to one business owner might not be vital to another. The nature of your business is a determining...
When you run your own business, there’s a lot of pressure to “stay in the know” with the latest tips and strategies. I don’t want you to suffer from information overload.
Our fear of being left behind often compels us to subscribe to every newsletter, get every free eBook, buy every program that professes to double our income, and read every “5 Hacks for Building Your List” type of blog post.
After a while, we realize that we don’t have enough fingers to stay pressed firmly on the pulse of our industry, keep up with our workload, and show up for our families.
A client wants to book a session with you, but there’s this frustrating and time-consuming series of email exchanges about possible dates and times. “Oh, that doesn’t work for me. Can we do 3 pm PST instead?”
This happens all the time, and it doesn’t cast you in the most professional light. You want everything to flow smoothly and quickly.
Use an online schedule to put an end to scheduling ping-pong, which can cause you to lose clients and cash.
