Today, let’s create a structure for your blog writing.
You know the benefits of blogging.
Blogging generates leads and sales conversions by increasing traffic to your site, enhancing the perception of your expertise, and making your offerings more visible.
Blogging on a regular basis is very challenging, especially as we get busier.
Last time we talked about where you would start when creating systems.
Now, let’s take a look at a few specific processes and ways you could better organize them.
Let’s take testimonials, for example.
I don’t need to tell you that they are vital to your business.
“Okay, I’m finally ready to admit that I need systems, but where do I start? I feel so overwhelmed.”
I hear this again and again from small business owners who reach out to me.
There’s no need to suffer.
Here are 5 simple steps for getting started. This is the same system I use with my clients.
The other day I was chatting with a friend of mine who is the owner of a rapidly growing business. We were chatting about ways to bring some sanity back into her life, because some aspects of her business were getting out of hand.
At one point, my friend, who had recently interviewed Tara Gentile, said: “It’s amazing! Tara has SO much going on, but when we talked, she sounded so relaxed, almost carefree, sharing with me all the projects she’s working on. HOW does she do it?”
It’s so liberating to run a business in the technological age. The world’s knowledge base is at our fingertips, our clients are not limited by geographical location, and there is a gadget for just about anything.
But. . .
Growing up in USSR, where owning a business was out of the question and individualism, creativity and being distinct weren’t praised, I had no appropriate business role models to learn from.
So, the first two years of building my own business were a steep learning curve. After a while my individual practice picked up, which was certainly an achievement.
However, I knew that selling my services one-to-one would not be enough …
Extract of the interview with Laura Roeder, founder of LKR Social Media.
(First published as part of Systems That Sell series. To listen to the original interview click here)
“people don’t fail, systems do
Extract of the interview with Srini Rao, founder of The Unmistakable Creative, former BlogcastFM.
(First published as part of Systems That Sell series. To listen to the original interview click here)
Don’t Waste Energy on Repetitive Tasks in your Business Systems
Getting organized is always something we want to do—is always something we say we need to do.
But it always gets pushed to the bottom of our list because it seems as though there are more urgent things to do.
Urgent things do come up, but let’s face it. . . .
There’s also a lot of excuse making going on.
Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles.
But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when we need to return to them?
Enter Evernote.
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