Building funnels takes massive amounts of work. It’s mind-boggling to think how many parts of even a simple funnel have to talk to one other to seamlessly guide the prospect from one part to the next while creating a favorable customer experience.
It’s a lot to assemble and keep track of.
But that’s not the part that trips most funnel builders. The part that many business owners skip is setting up a system to automatically measure every step of the funnel.
Building such a system requires:
- Having access to the numbers for each step of the funnel to know not only what results your funnel produces, but how it produces those results. It’s the “how” numbers that give you control and bring predictability. It’s the “how” numbers that allow you to work smarter.
- Collecting those numbers automatically. You didn’t build your hands-off evergreen funnel to spend your time or pay your team to gather those numbers manually for you.
- Being able to see those numbers in a format that doesn’t overwhelm you. For example, if you hate spreadsheets, it’s not very helpful to look at your numbers into columns and rows, because you will never open that document. If numbers are not your thing, use charts and graphs, but don’t use it as an excuse not to know how your funnel works.
When you have such a system in place, you can easily see if your funnel doesn’t have any leaks, or, if there are, take targeted action instead of going on a hunch.
You can also spot the 1% optimization tweaks that will make a 99% difference in your funnel performance. Those are the tweaks that will add thousands to your bottom line without increasing the number of people you take through your funnel.
And now, exercise time. Take a look at today’s Tear Down and let me know which of the above-listed requirements Gemma’s tracking system might be missing.
