Cure for the Shiny Object Syndrome
STOP THE MADNESS!
I know all your newsletter subscriptions, “the new module is available” e-mails and FB group member notifications are filled with great content but constantly sucking you into the black hole of the Internet universe.
They’re distracting you from what you really need to be doing.
I speak from experience.
When I started my online business, I knew nothing about the online world and was terrified of technology, so I spent months buying e-courses. Even now, I’ve only gone through a fraction of them.
In the end, the only 2 things that helped me overcome this overpowering need to constantly buy courses, subscribe to lists, and plug into Facebook groups were FOCUS and CONFIDENCE.
It’s true. You’ve got to be constantly learning. Technology is always changing, new tactics come out and new gadgets help us do things easier and faster.
But, learning should not be a time suck.
Set your goals and see if there are any knowledge gaps preventing you from reaching them.
Then, ask yourself:
- How much time will it actually take me to master this skill? Will learning it be an efficient use of my time or I should just hire someone to do it for me?
- How much time do I have available to learn this tactic? Can I commit to devoting 2 hours a week to go through the course module and do the homework?
If you decide that learning that skill or tactic is to your advantage, create a schedule for yourself. For instance, you could set aside January and February to learn SEO, March to master Google Analytics, and April and May to discover the ins and outs of blogging.
Know what you want to achieve and ONLY commit to things that will help you reach these goals (and at a pace that will not destroy you).
Remember this: YOU ARE ENOUGH.
You already know enough to make a few steps that will take your business to the next level. All you have to do is to take the next step. Just the way you are, knowing what you know, having what you have.
Back when I was buying one online program after another, I realized that I wasn’t buying the information, I was trying to buy the confidence those business owners seemed to have in themselves and their products. I bet you can relate to this!
They made me believe that once I had their program, things would magically be handled. But they never were. Not without my working hard at implementing their advice. Not without my putting a personal touch to their solution, so it would work for my business.
Stop being impatient and do the work. Believe in yourself and the difference you make in the lives of your clients.
Trust me, you will not miss out if you unsubscribe from the newsletter of the person you admire.
The only surefire way of not getting sucked into the messages that come into your inbox is not to let them in in the first place. You can always check out their site and visit their social media profile to see what they’re up to. But do it at your leisure, when YOU have time for them.
When you feel that incredible urge to buy a course, just remember that there will always be another one—probably an even better one.
It’s your life— you’ve got to live it on your terms. It is your business— you’ve got to create it to your liking.
In the comments below, tell me if you’ve also experienced this e-course epidemic and how you’ve been handling it.
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