Cure for the Shiny Object Syndrome

squirrel-2Do you subscribe to more newsletters than you can possibly read, buy more online courses than you can absorb and end up as a member of more online groups than you could ever keep up with?


I know all your newsletter subscriptions, “the new module is available” e-mails and FB group member notifications are filled with great content but constantly sucking you into the black hole of the Internet universe.

They’re distracting you from what you really need to be doing.

I speak from experience.

When I started my online business, I knew nothing about the online world and was terrified of technology, so I spent months buying e-courses.  Even now, I’ve only gone through a fraction of them.

In the end, the only 2 things that helped me overcome this overpowering need to constantly buy courses, subscribe to lists, and plug into Facebook groups were FOCUS and CONFIDENCE.


It’s true.  You’ve got to be constantly learning.  Technology is always changing, new tactics come out and new gadgets help us do things easier and faster.

But, learning should not be a time suck.

Set your goals and see if there are any knowledge gaps preventing you from reaching them.

Then, ask yourself:

  • How much time will it actually take me to master this skill?  Will  learning it be an efficient use of my time or I should just hire someone to do it for me?
  • How much time do I have available to learn this tactic?   Can I commit to devoting 2 hours a week to go through the course module and do the homework?

If you decide that learning that skill or tactic is to your advantage, create a schedule for yourself.  For instance, you could set aside January and February to learn SEO, March to master Google Analytics, and April and May to discover the ins and outs of blogging.

Know what you want to achieve and ONLY commit to things that will help you reach these goals (and at a pace that will not destroy you).


Remember this: YOU ARE ENOUGH.

You already know enough to make a few steps that will take your business to the next level.  All you have to do is to take the next step.  Just the way you are, knowing what you know, having what you have.

Back when I was buying one online program after another, I realized that I wasn’t buying the information, I was trying to buy the confidence those business owners seemed to have in themselves and their products.  I bet you can relate to this!

They made me believe that once I had their program, things would magically be handled.  But they never were.  Not without my working hard at implementing their advice.  Not without my putting a personal touch to their solution, so it would work for my business.

Stop being impatient and do the work.  Believe in yourself and the difference you make in the lives of your clients.

Trust me, you will not miss out if you unsubscribe from the newsletter of the person you admire.

The only surefire way of not getting sucked into the messages that come into your inbox is not to let them in in the first place.  You can always check out their site and visit their social media profile to see what they’re up to.   But do it at your leisure, when YOU have time for them.

When you feel that incredible urge to buy a course, just remember that there will always be another one—probably an even better one.

It’s your life— you’ve got to live it on your terms.  It is your business— you’ve got to create it to your liking.


In the comments below, tell me what items you could take off your to-do list, so you don’t need to worry about them during holidays?

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  1. I love this Natasha and so agree with you. Running from one program to the next can also distract someone from implementing the steps they learnt in the last book/program/seminar. Ask yourself, have you really implemented and made the best of the last training you paid for? If not, should you really be getting another one?

    • nvorompiova /

      I sooo agree, Jess! Consuming information and not implementing the training is a major waste not only of time, money, energy, but also of hopes and dreams…

  2. Hi, I’m Nick and I suffer from Shiny Object Syndrome. It’s been 3 hours since my last purchase but I did go 10 days before the last one 😉

    As soon as I find a cure I’ll get back to you.

    In the meanwhile, I have a question, before subcontracting out some thing, is it better to learn the basics yourself & actually do it for a few weeks/months so that you can brief someone properly &/or take it back if you need control again?

    This is why I take the courses, so I have the knowledge. Trouble is I then fail to delegate!

    • nvorompiova /

      Ha-ha, that’s beautiful, Nick! :)

      Sounds like you are one very smart and super busy guy!


  3. I think this is so on target and wise Natasha. I love how you say you wanted to buy their confidence. For me I think a crucial issue is focus. There are MANY ways to build my business (or any business) so it’s important that I don’t overwhelm the time I have available with too many to-dos and ideas and not enough depth and exploration. The shallow approach to business building is never very effective. Thanks for the awesome reminder!

    • nvorompiova /

      Such a valid comment, Jo, about shallow approach to business building! That’s totally it. It happens all the time that I hear about a new approach, and get excited about learning it, but then I stretch myself too thin and, oh-so-promising approach doesn’t bring any results. But given my availability it didn’t stand any chance anyway :). I can foresee that now. Most of the times 😉

  4. love, Love, LOVE this piece! Focus & Confidence. Who would have thought that’s all you need. I will definitely try the learning theme of the month going into April. Thanks!

  5. Amen, sister! We are ENOUGH!


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