Systems aren’t just for the big guys.

Hi, I’m Natasha!

natasha-headshotBIG MOVE

White with envy… that’s what most of my friends were when I told them that I’d made the decision to start working from home for a law firm.

Who wouldn’t be?

After all, I was going to be making excellent money while also being in almost total control of my schedule and getting to be home with my baby son. I was thrilled.

Unfortunately, the euphoria didn’t last for long.

As it turned out, managing my time and work responsibilities at home was far more difficult than I ever imagined. In fact, I soon found myself craving the structure of the office environment and even started entertaining the idea of returning to the corporate world.


Call me a nerd… a perfectionist… a control freak, but I’ve always loved creating systems for managing information, and that’s just what I did for my former employers. Here are just a few highlights:

  • As an assistant manager of a shopping center in Ukraine, I formulated and implemented a systematic educational campaign aimed at forming a new trend of one-stop shopping, which quickly resulted in a 75% growth in customer awareness.
  • While working as a project manager for one of the Big 4 auditing firms in Cyprus, I spearheaded a system overhaul that included transitioning one of its divisions to a paperless office. I also directed migration to an interactive client database system. Once this database was modified for internal use, I added and managed timesheets and invoicing modules.
  • As an account executive at a New York-based media intelligence company, I grew the firm’s client roster by creating a system to turn one-sale clients into 6-figure accounts.


I soon realized, though, that going back to the traditional work environment wasn’t the solution. What I really wanted was to master the art of systematizing my out-of-the-office professional life.

The road was rocky at first. I kicked off the journey by following the established formulas of setting up goals to keep myself motivated, creating traditional to-do lists, and asking friends to keep me accountable. This haphazard arrangement of outdated methods would work for a while, but then my baby would get sick or there would be some sort of emergency.

None of these plans worked efficiently, and I always felt like I was on the verge of burning out. So, I began searching.


I devoured Timothy Ferriss’ The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich and Jonathan Fields’ The Career Renegade, reflected on Malcolm Gladwell’s Blink and The Tipping Point, got totally inspired by Danielle LaPorte’s The Spark Kit, soaked up the brilliant advice offered by Marie Forleo and the other speakers at Rich, Happy & Hot Live, was deeply affected by Simon Sinek’s Start with Why: How Great Leaders Inspire Everyone to Take Action, and jumped into Laura Roeder’s Creating Fame and Ramit Sethi’s Earn 1K on the Side courses.

Everything began to shift—in a really positive way—as I began drawing upon the amazing expertise of my mentors to create and implement the systems that would take my productivity to the next level.

I was once again in charge of my life, and tasks were getting accomplished—fast and almost effortlessly. Amazingly, things were getting taken care of even without my direct involvement, which meant I had more time to take care of myself and enjoy my family.


The success I was having with the new systems I created to run my home-based business inspired me to tackle the challenge of designing productivity systems for other entrepreneurs working outside the traditional office world.

More specifically, I wanted to develop programs that revolutionize the lives of other entrepreneurs who are starting and running their own businesses and trying to remain on top of their game while also having rewarding personal lives.

That’s when SystemsRock was born.

SystemsRock breaks the stereotype that systems are just for big enterprises and put damaging constraints on creative spirits. My unique approach nourishes the creativity of entrepreneurs while helping them establish the essential foundational systems that will enable their businesses to truly flourish.

Invite Systems Chick into your inbox every Tuesday — because every super-entrepreneur needs a kick-butt sidekick!