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Checklists

Don't forget to grab the checklists I use in my own business and tweak them to your needs!

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Listening System for Connecting with Your Customers, Peers, & Industry Insiders

When was the last time you really listened to your customers? I’m not just talking about passive scrolling around on Twitter, but REALLY listening. If you’re like many business owners who get overwhelmed by their daily to-do lists, it’s probably been a while. That being said, you know that listening to your customers and caring about what they’re saying is key. But where should you start?  How can you listen consistently instead of just binge-listening once a month? Your first question to answer is: “Who are the people I should be listening to?” In general, you’ll find that there are three categories of people you should be listening to: Your customers Your peers Industry influencers Two Ways to Integrate Listening into Your Daily Routine Filter what you’re listening to. Choose a few select people in your client base, industry, and influencers.  This focused, productive approach to listening will reveal patterns that connect to products you’re thinking of creating or articles you’re considering writing. Carve out time every day for listening. Make your listening effective by turning it into a daily ritual–anything from 15 minutes to one and half hours is great. This ritual prevents you from being distracted by Facebook or Twitter throughout your workday and gives you dedicated time for thinking about, absorbing, and connecting new ideas. Three Steps to Create a Listening System Step 1: Set up your social media channels as listening portals. Use the social media channels you already know and love as one of your portals. Organize the way you listen. For example, if you love Twitter, make one list for clients and customers,...

7 Social Media Management Rules You Must Obey

Do you have a love-hate relationship with social media?  Does social media feel like quicksand? How many times have you gone on social media for just a second to post something related to your business, but then ended up wasting hours jumping from one news feed item to the next? Do you belong to lots of private groups you don’t have time to keep up with? Have you ever felt so overwhelmed by everything associated with staying in the loop that you’ve declared it’s time to go on a social media sabbatical? We’ve all been there! Stay sane with this system that I created. Rule #1: Commit to no more than 2 social media platforms Streamline your social media system and get control over one or two platforms before adding any others. Rule #2: Choose platforms based on your audience’s preferences, not your own! You’ve got to pick the platform(s) where your audience is “hanging out.”  Poll or survey your existing readers or clients and ask them where they hang out online. Rule #3: Set your social media goals Are you on social media to increase your revenue?  Do you use it to meet specific types of people (potential partners, connectors, the media)?  Is your main goal to increase your brand’s visibility or build your list?  Clarity about your goals will help you determine what actions you need to take and what types of content you need to share on your social media platforms. Examples of goals: Grow my network by 30% Get 50 new list subscribers a month Build a strong “know, like, and trust” factor so I...

Social Media Doesn’t Have to Drive You Crazy!

Social media can be incredibly useful for building your brand and gaining clients, but it’s difficult to use effectively when you have calls to take, content to write, and products to create. How can you possibly find time to post six times a day on Twitter and twice a day on Facebook like experts recommend? Luckily there are tried and true tools that will help you follow through with your social media marketing plans without taking a huge chunk of time from your day. Hootsuite Hootsuite helps you manage all of your social media profiles from one convenient dashboard. Plus, you can track your readers’ engagement with your posts, which will enable you to schedule your posts at the best time and shift your content according to their responses. Pros Contains an easy-to-navigate dashboard Manages multiple social media channels (Twitter, Facebook, Google+, LinkedIn, WordPress, and Foursquare) Offers team collaboration Compiles advanced analytics Can bulk schedule your messages across platforms Has a built-in tool for shortening links Enables easy login through an already existing social media account Offers a mobile app for iPhone and Android Cons More advanced features are only available with the paid Pro or Enterprise plan Only allows up to 3 social media profiles with the free account Individual streams for each social media account may be difficult to read within the dashboard No pop-up notifications Interesting features Auto-schedules messages for you instead of individually choosing times Integrates tools and accounts like Instagram, YouTube, Gmail, Tumblr, Mailchimp, and Flickr Has an app called Hootlet for Chrome for sharing content from your browser as soon as you finish...

The 4-Step System to Creating Pain-Free Facebook Ads

By Claire Pelletreau If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface. The good news is that a little prep time can make a huge difference when it comes to creating effective campaigns. Getting organized before diving in can help you save lots of time and avoid some serious headaches. As a Facebook advertising consultant, I use this simple 4-step system every time I create a new ad or campaign. You’re going to have to go through these steps at some point in order to run your campaigns, but it makes more sense to do these four things now so that there’s less room for confusion (and mistakes) later. Step One: Set up Conversion Tracking Here’s the truth: you can tackle these steps in any order you like before setting up your next ad campaign. But this step is first for a reason – if you run ads without enabling conversion tracking, you are literally throwing money away. Each dollar you spend on Facebook ads should go towards a specific outcome: new email subscribers, new clients, new customers. Once you have the conversion tracking set up, Facebook can automatically optimize your campaigns based on those outcomes (which is a feature that makes Facebook advertising pretty awesome).  So make sure you get your conversion tracking set up before anything else. Here’s a quick tutorial on getting it done. The WordPress plugin mentioned in the video is called...

Case Study: Gennia Holder

Quick Facts: Name: Gennia Holder Business: Social Media Strategy and Storytelling for Business Website: Time to Go Virtual Case Study: What’s your industry?  What kind of results do you produce for your clients? Social Media – it’s about the story and the conversation and how to structure it into content that makes that emotional connection and builds a meaningful relationship with your ideal clients.  Our  calls are a hybrid of coaching, strategy, consulting & training;  Based on the client’s goals (list building, sales, speaking engagement, book promotion, etc).  Within any specific social network we teach how to know where to go, what to say, how to say it to and who to say it to online and be comfortable doing it.  What were you struggling with before working with Natasha?  Why did you turn to her?  I am in the middle of re-branding and changing my business model.  I needed to cut some services and add others, including a membership site. I was stuck.  I needed Natasha to help me talk though which products and services to offer, how to package them, AND how to create a system to bring my clients all the way through from the initial consultation through to the end of the project. What changes have you seen in yourself, your life and your business once you started working with Natasha? 1.  Confidence:  Having systems in place (emails, templates, questionnaires, processes, Welcome letter), simply knowing what I will say and do, which email to send out and when, having forms/templates/ ready has been the key.  This confidence allows me to take on more clients without worrying about a...

Ten Minute Twitter Workout

Building your empire on Twitter in just 10 minutes a day by Alicia Cowan  Would you believe me if I told you it only takes 10 minutes of daily Twitter action to get awesome results for your business? It’s true. That’s all it takes. It’s a practice I’ve followed for over 2 years. To be honest I had no choice. As my business grew (largely thanks to Twitter) I had to come up with a plan that would maintain and raise my profile in the least time possible. Y’see, I’m just like you. It’s really just me in my business and I have big dreams of creating an online empire which means there’re always 1001 things to do. And, hanging out on Twitter is not high up on my list of priorities. Don’t get me wrong, I LOVE Twitter. It’s an amazing marketing tool for small, boot strapped businesses, and it has created many wondrous opportunities for me and my business – beyond my wildest dreams! But there’s also a massive problem with Twitter… It’s waaaay too much fun – a treasure trove of fascinating shiny distractions. If you’re not careful before you know it you’ve wasted a ton of time in the Twitter time suck. Oops! So, how do I keep my tweeting down to just 10 minutes a day? I’ll tell you but first you need to know this… What I’m sharing with you below is a guide. I don’t use this format religiously, but there is a common theme in the actions that I explain at the end of the article. That is the golden takeaway...