When was the last time you really listened to your customers?
I’m not just talking about passive scrolling around on Twitter, but REALLY listening.
If you’re like many business owners who get overwhelmed by their daily to-do lists, it’s probably been a while.
That being said, you know listening to your customers is key. You care about what they’re saying.
But where should you start? How can you listen consistently instead of just binge-listening once a month?
Your first question to answer is: “Who are the people I should be listening to?”
Do you have a love-hate relationship with social media? Does social media feel like quicksand?
How many times have you gone on social media for just a second to post something related to your business, but then ended up wasting hours jumping from one news feed item to the next?
Do you belong to lots of private groups you don’t have time to keep up with?
Have you ever felt so overwhelmed by everything associated with staying in the loop that you’ve declared it’s time to go on a social media sabbatical?
We’ve all been there!
Stay sane with this system that I created.
Social media can be incredibly useful for building your brand and gaining clients, but it’s difficult to use effectively when you have calls to take, content to write, and products to create.
How can you possibly find time to post six times a day on Twitter and twice a day on Facebook like experts recommend?
Luckily there are tried and true tools that will help you follow through with your social media marketing plans without taking a huge chunk of time from your day.
If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface.
The good news is that a little prep time can make a huge difference when it comes to creating effective campaigns. Getting organized before diving in can help you save lots of time and avoid some serious headaches.
As a Facebook advertising consultant, I use this simple 4-step system every time I create a new ad or campaign. You’re going to have to go through these steps at some point in order to run your campaigns, but it makes more sense to do these four things now so that there’s less room for confusion (and mistakes) later.