How to Use Evernote to Sleuth Your Ideal Customer

By Eleanore Strong Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles. But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when...

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The 4-Step System to Creating Pain-Free Facebook Ads

By Claire Pelletreau If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface. The good news is that a little prep time can make a huge difference when it comes to...

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The Key to Managing the Expectations of Your Clients

Nurturing current customers is easier, less expensive, and more effective than the process of acquiring new ones. However, we tend to concentrate more on lead generation than on enhancing the experience and happiness of our existing clients. I’ve fallen into the same trap on my blog. Over the past few months, I’ve focused on creating a community of raving...

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How Do You Select the Right Software Tools for Your Online Business?

Want to know what everyone is always asking me? I get hundreds of requests for my recommendations for software tools and gadgets that will increase efficiency. Technology offers so many great ways to optimize the process of running your business and even putting some parts of it on autopilot. Payments, finances, scheduling, customer management & support, and...

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Your Business Can’t Survive Without These Systems

Ever feel like you’re running up a never-ending hill?  Like there’s just one thing after another with no end in sight? You’re not alone! Here’s why. When we’re just starting out and laying the foundation of our businesses by assisting our first clients, we’re busy, but there is a time and place for everything we do. But then things start to pick...

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What My 3-Year-Old Son Taught Me About Systems. . . .

As a child, I never wanted the summer to end. My brother, our 2 cousins, and I always spent 3 blissful months with my grandparents in their tiny Ukrainian village. I was responsible for the entire gang.  To keep the boys occupied, I’d come up with a themed game.  Our Summer Adventures  One year we had a farm. After cutting out and gluing together the houses and...

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