4 Educational Websites Every Bootstrapping Entrepreneur Must Know

Are you still in the early stages of building your business?  Still wearing not only multiple hats but shoes and shirts, too? All this task switching means you’re constantly learning new skills—like how to build or make tweaks to your website—and you’ve got to learn them as quickly as possible while still maintaining professional quality. You need...

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Stop Trying to Manage Your Business Through Your Inbox – Four Tools

How many times have you opened an email, read it, closed it, and made a mental note to come back to it again, because you didn’t have time for whatever task was inside? How many times have you accidentally come across this e-mail days, weeks, or even months later and realized that you never responded to it? Have you lost a potential client by doing this?  Have...

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Put Your Testimonials on Autopilot

Last time we talked about where you would start when creating systems. Now, let’s take a look at a few specific processes and ways you could better organize them. Let’s take testimonials, for example. I don’t need to tell you that they are vital to your business.  Testimonials will: Establish your credibility as an expert as they give potential new clients...

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How to Use Evernote to Sleuth Your Ideal Customer

By Eleanore Strong Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles. But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when...

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The 4-Step System to Creating Pain-Free Facebook Ads

By Claire Pelletreau If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface. The good news is that a little prep time can make a huge difference when it comes to...

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The Key to Managing the Expectations of Your Clients

Nurturing current customers is easier, less expensive, and more effective than the process of acquiring new ones. However, we tend to concentrate more on lead generation than on enhancing the experience and happiness of our existing clients. I’ve fallen into the same trap on my blog. Over the past few months, I’ve focused on creating a community of raving...

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