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Checklists

Don't forget to grab the checklists I use in my own business and tweak them to your needs!

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5 Things Only Online Business Owners Get

As an online entrepreneur, you know that running an online business comes with unique challenges and specific knowledge that people with a 9-5 or even a brick-and-mortar business simply won’t understand. While working from home is often marketed to the masses as living a glamorous lifestyle, you’re well aware of the reality, and sometimes you wish that your loved ones understood the truth, too. 5 Dilemmas that Only Online Business Owners Get 1. You can’t stop using words like conversion rate, opt-in form, autoresponder sequence, and freebie. When my husband asked me the other day what I was working on, I was tempted to give him a short answer: “Creating a landing page for my freebie and split testing two opt-in forms to see which one converts better.” But of course I knew better.    The jargon in the online business world can sound strange to the passerby, but they are words that are completely familiar to online entrepreneurs that are building their businesses. When you stop and think about it, it’s highly unlikely that you would be able to pepper these words into a conversation with your non-online entrepreneur neighbor and have them follow along. You might  find yourself explaining what an autoresponder sequence is and why it matters for thirty minutes and risk them avoiding you in the future! 2. You never stop tweaking your homepage. You may spend thousands of dollars on a redesign of your website, but you just can’t stop tweaking your homepage so it converts higher, is easier to navigate, and 100% represents your brand.  I am doing it exactly as we speak...

Want to Feel Productive at the End of Your Day?

Do you consistently check off all the items on your to-do list? Or do you find yourself reaching the end of each day and feeling overwhelmed with all that you didn’t finish? You still need to get each item done, but the amount of time and energy you have in one day is limited. So how can you stop feeling overwhelmed and conquer your to-do list once and for all? How can you end each day feeling satisfied with the work that you did and feel on track for tomorrow? Besides choosing one place to keep your to-do list, like Asana or Evernote, there are a handful of actions that many entrepreneurs forget to take that lead them to feeling constantly at the mercy of their to-do lists.   5 Practical Steps to Finally Conquer Your To-Do List  1. Choose the ONE thing that is going to move your business forward It is my experience that many entrepreneurs feel overwhelmed simply because they feel like they have to do everything themselves while also experimenting with new tactics. Getting caught up in busy work is often more comfortable than identifying priorities and implementing the tasks that will make the most impact. So, here’s the question you want to ask yourself: Are the tasks on my to-do list moving my business forward, or are they keeping me in the same place? If it’s the latter, those tasks should be systematized or delegated to a team member. When you choose one thing each day that is going to move your business forward, you can stop the feeling of never accomplishing enough and...

I Don’t Wish I Had More Time

Knowing what markers to look out for in order to reach your ultimate goal is imperative, but what about day-to-day?  How do you organize your daily workload so that you hit the milestones you’ve set for yourself? Certainly not by working harder.   As cliché as it sounds, it’s true. Working longer hours is not the way to get more stuff done. Isn’t this ironic? We live in an age of countless communication possibilities, yet we’ve never felt so trapped by the range of choices. This might sound unthinkable, but when I was growing up, I didn’t have a cell phone.  In fact, we didn’t even have a landline.  In the USSR in the 80s, if you wanted to find out if someone was home, the only way to know was if you stopped by.  Phones back then were a luxury. Shocking, isn’t it? I had seen cell phones only in American movies and didn’t aspire to have one—the bulky contraptions didn’t look lady-like at all! I also didn’t care about ever owning a computer.  All I knew was that the stacks of perforated cards my mom would bring home from work, after they were spit out by huge mainframe computers, were great to play with, draw images on and use as bookmarks. Oh, careless childhood! Fast forward 3 short decades and I can’t imagine my life without Apple products.   Each one of them is eager to deliver to me my new communications.  For every commitment scheduled in my calendar I receive 4 notifications, 1 on each device conveniently synced with each other.    How ridiculous is that? But...

Don’t Forget to Do this Before Taking a Holiday Break

What do you do to ready your business when you’re about to take some time off? Do you schedule your content in advance?  Alert your clients and virtual assistant?  Set up an autoresponder for emails? While these are all useful and necessary steps to do pre-vacation, there are some less practiced, but just as critical steps, that many entrepreneurs forget to take that would help them relax on their vacation with the peace of mind that everything is being taken care of. To see a full list of the tasks to complete before you take a vacation, get my Pre-Vacation Checklist.   (ATTENTION: If you already have access to my Checklists Folder I shared in this post, no need to re-optin.  Simply check the folder.  The Pre-Vacation Checklist is already there ) Enter your name and e-mail below to get access to your pre-vacation checklist:Sign Me Up! 4 Actions Most Entrepreneurs Forget to Take Before Their Holiday Break  1.  Add buffer days to your calendar Many entrepreneurs will block their calendars for the dates that they’ll be away, which is great because it ensures they won’t have clients trying to book sessions when they’re on vacation. However, one action that’s easily overlooked is blocking off “buffer” days. Buffer days are used to take time to get back into the swing of things after your vacation. This could look like catching up on email, returning phone calls, readying invoices, or planning your upcoming week. When you block out buffer days on your calendar, you give yourself the time to comfortably get back into your routine.   2.  Create or update your FAQ...

How to Prepare Your Online Business for Maternity Leave

You just found out that you are pregnant.  You are elated.  Afterall, this is something you’ve always wanted.  But once the excitement of bringing a little one into the world settles down, a slew of concerns begin to pop up. How will I manage the business when I have a newborn? When will I come back? How will my business change? These are just a few questions that may be running through your mind. The good news is that as long as the baby hasn’t already arrived, you still have time to prep so you can feel less stressed about the business and allocate your energy toward the new addition to your family. For this to work, it is essential that you have a team in place because as much as you may have been holding down the fort solo, it takes more than one person to build a business and raise a child. Here are some steps you can take before the baby arrives to set your business up for success while you’re away. Eight Steps to Prepare Your Online Business for Maternity Leave 1.  Block the time period you are planning on “being away.” Depending on a variety of factors, like your financial situation and upcoming projects, decide how long you’ll be “away” from the business. This doesn’t mean that you won’t be up-to-date on what’s happening, but it does mean the time period where you aren’t the sole reason things are still running smoothly. If this is your first child, you may want to consult other friends who have gone through a similar situation and ask...

5 Tips to Prepare Your Business for the Vacation Season

With summer upon us, it’s more challenging than ever to manage our ever-growing to-do list. Fears are creeping up on us, waking us up in the middle of the night: I’m the only one who can keep things running smoothly… Everything’s going to collapse if I’m not completely in control… Can I really go on vacation without ruining my business… Maybe I should just keep working…. Is your head spinning? Let me lighten your burden with one free tool and 5 tips. They’ll prepare your business for the vacation season while also preserving your sanity and good disposition. Take Your 5 Steps Right Now! 1.  Stop Keeping Everything in Your Head Keeping all (or even just some) of your to-dos in your head is terrible for your focus and productivity. I’m sure you’ve been in a situation where you were working on one project and then suddenly remembered something else that needed to be handled.  You dropped what you were doing and attended to it.  Maybe it was something that just popped up, but I bet it was a task that you’d already hit “snooze” on. This isn’t a great way to run a business.  Plus, it makes you feel terrible. Action Step: Use a tool to keep track of your to-dos.  Great options include a notebook, calendar, Evernote, or project management software like Asana.   I’m an avid Evernote user, but for task management I prefer Asana.  Asana lets me see all my tasks at a glance, update them, and move them around—all in the same window. 2.  Create Your Categories Come up with the tasks you want to...