Put Your Testimonials on Autopilot

Last time we talked about where you would start when creating systems. Now, let’s take a look at a few specific processes and ways you could better organize them. Let’s take testimonials, for example. I don’t need to tell you that they are vital to your business.  Testimonials will: Establish your credibility as an expert as they give potential new clients...

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The Easy Way to Start Creating Systems

“Okay, I’m finally ready to admit that I need systems, but where do I start? I feel so overwhelmed.” I hear this again and again from small business owners who reach out to me. There’s no need to suffer. Here are 5 simple steps for getting started.  This is the same system I use with my clients. STEP 1:  Create Your Business Map Although you could jump...

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Too Much To Do, Too Little Time? These Strategies Can Help

It’s so liberating to run a business in the technological age—where the world’s knowledge base is at the tips of our fingertips, our clients are not limited by the geographical location, and where there is a gadget for just about anything. But. . . It’s also overwhelming to process all the information coming at us, nerve-racking to always have to be on top of...

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I Could Have Avoided My Flopped Launch

Growing up in USSR, where owning a business was out of the question and individualism, creativity and being distinct weren’t praised, I had no appropriate business role models to learn from. So, the first two years of building my own business were a steep learning curve.  After a while my individual practice picked up, which was certainly an achievement. However,...

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4 Excuses That Are Hurting Your Business

Getting organized is always something we want to do—is always something we say we need to do. But it always gets pushed to the bottom of our list because it seems as though there are more urgent things to do. Urgent things do come up, but let’s face it. . . . There’s also a lot of excuse making going on. Getting organized doesn’t seem fun.  It seems...

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Create Content More Efficiently with Evernote

We’ve already established that Evernote is not only an amazing online tool for storing digital documents, but also an indispensable cloud-based container for creating and organizing ideas, notes, checklists, procedures, and tracking logs for how you run your business. Now I want to show you how you can manage your content using Evernote. Let’s say you’re a...

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