Watch my interview with Tara Gentile where we analyze the evolution of her product suite, show the underlying system behind it, and reveal why she made the decisions she made to grow her business.
Watch till the end to find out what Tara’s cooking up next. Hint: “it’s a secret.”
And if you’re curious why I introduced Tara the way I did, read the below story…
Did you know that in 2013 there were an estimated 152 million blogs? Or that Wordpress estimates that around 2.7 million blog posts are written every day?
While all of those blogs and blog posts may not be used as marketing for small businesses, that’s still a lot of people attempting to get their ideas out into the world and be heard.
No matter what industry you’re in, you know that it only takes a quick Google search to see that you’re not the only one teaching what you teach.
However, you also know that you don’t run your business to serve every single person, and that in this new online era personality is just as important as the solutions you provide.
So what can you do to be a “purple cow” in your industry, as Seth Godin recommends?
Here are ten areas that you can emphasize to show your potential clients and readers how you’re different while still staying authentic to who you are.
If you want to have a business that you love running, creating systems is a must. Systems help you do less busy work and more of the work that matters to you.
However, no two businesses are alike when it comes to which systems to create. This is great news because it means you don’t have to force your business into systems that don’t work for your personality or your business’s demands.
What’s more, when done right, they can help your business stand out from the rest of your industry.
(Want to know what else makes your business unique? Get the free mini-guide “10 Ways to Make Your Business Stand Out from the Crowd” when you register for Your Business Blueprint training).
So how do you decide which systems are best for your business?
You have a grand vision for your business. But do you have a business map?
That vision gives you the drive and motivation to push forward and not to give up when things get unbearable.
But the same guiding light can as easily become the source of anxiety if you can’t figure out to how to actually reach it.
Imagine if you could update all of your social media channels, keep tabs on what your competitors are up to, keep your content organized, and make sure you don’t spend hours looking for information buried in your Inbox? Let’s look at some creative IFTTT recipes.
IFTTT (If This, Then That) is a tool that has the power to do all of that almost automatically once you set up key “recipes,” or processes, that you want to happen.
While IFTTT can’t do all of the work for you, it does set a brilliant foundation for you to do the things that you know will move your business forward.
It exists to help you be more productive so you can make the most out of the time you have each day.
You’ve put together your job description and potential candidates have started submitting applications for your open position.
Now that you have applicants, what are the next best steps for ensuring that you pick the right team member?