by Andreea Ayers Launching a new product is so exciting, and often times consuming, that it’s easy to forget about the next steps: actually marketing your products.  I know that when you’re the CEO, lead product developer and marketing team at your small business you need to get creative about how you market. Here Are My 5 Favorite Creative Ways to Market a...

I’m exploding a myth about how to increase sales. All that time you’re spending learning sales techniques, rehearsing what you’re going to say during sales conversations and tweaking elevator pitches isn’t going to help you get better at selling. Want to increase sales?  All you have to do is learn to listen more carefully. Look, I’ll be honest.  I...

I want to share with you some special secrets about how you can get more clients by becoming more exclusive. This might seem crazy and counterintuitive, but it’s true! Let me explain by referring back to a common saying:  ‘Tell me who your friends are and I will tell you who you are.” Growing up, my parents were always telling me this. It’s so true. The...

Meet Katya Barry. Through her 14+ years of combined experience in international sales and marketing — training and development for a family-run electronics company in Russia, luxury car manufacturer BMW in the UK, pretty laungiree Triumph, language gurus at Berlitz and Inlingua in Germany — she’s lived and worked in 3 countries and received cross-cultural,...

Anne Samoilov is my all time favorite launch strategist and mentor. I met with Anne to ask a few burning questions on launching as well as to discuss her own launch of her flagship program Fearless Launching*. Here are some questions you can find answers to in this interview: I have a new offering (course, e-book, new service, website, etc.) that I want to launch. ...

The other week we focused on automating the process of scheduling your appointments so you don’t lose clients. Today, we’re discussing something else that costs microbusiness owners a lot of money and forces them to get stuck in their inbox. There are so many people you need to communicate with on a regular basis: Potential clients (leads) Current/active...