A roaring crowd of 90,000 fans greeted U2 at the Camp Nou stadium in Barcelona on June 30th, 2009. It was the first of the 110 shows of the 360° Tour. The tour was named for a stage configuration that made it possible for the audience to almost completely surround the stage.
Construction of the stage was of gargantuan proportions. The steel structure weighed 220 tons. The four legs were supporting 170 tons of giant screens, audio, and lighting. It would take five days to erect the structure and another two days to dismantle it before transporting it to the next venue.
The challenge involved maintaining the flow of the back-to-back concerts while seamlessly assembling and transporting “The Claw” between tour dates.
Watch my interview with Tara Gentile where we analyze the evolution of her product suite, show the underlying system behind it, and reveal why she made the decisions she made to grow her business.
Watch till the end to find out what Tara’s cooking up next. Hint: “it’s a secret.”
And if you’re curious why I introduced Tara the way I did, read the below story…
Did you know that in 2013 there were an estimated 152 million blogs? Or that Wordpress estimates that around 2.7 million blog posts are written every day?
While all of those blogs and blog posts may not be used as marketing for small businesses, that’s still a lot of people attempting to get their ideas out into the world and be heard.
No matter what industry you’re in, you know that it only takes a quick Google search to see that you’re not the only one teaching what you teach.
However, you also know that you don’t run your business to serve every single person, and that in this new online era personality is just as important as the solutions you provide.
So what can you do to be a “purple cow” in your industry, as Seth Godin recommends?
Here are ten areas that you can emphasize to show your potential clients and readers how you’re different while still staying authentic to who you are.
If you want to have a business that you love running, creating systems is a must. Systems help you do less busy work and more of the work that matters to you.
However, no two businesses are alike when it comes to which systems to create. This is great news because it means you don’t have to force your business into systems that don’t work for your personality or your business’s demands.
What’s more, when done right, they can help your business stand out from the rest of your industry.
(Want to know what else makes your business unique? Get the free mini-guide “10 Ways to Make Your Business Stand Out from the Crowd” when you register for Your Business Blueprint training).
So how do you decide which systems are best for your business?