In the middle of the busy days, client calls, and never ending task list, there’s something you need to consider. Something that’s just a bit too big to ignore. Just exactly what role do you want to play in your business…and how can you design a business that supports the work you really want to do?
As you map out your goals for the year, I hope you use the planning prompts I shared with you last time.
But I also want to warn you of 3 mistakes that can hinder your growth.
We’ll go over the tactics to prevent these mistakes from happening in the mini-class I’ve mentioned to you in my last email. But if for some reason you chose not to join us, at least you’ll know what to look out for.
With so many things demanding our attention at any given minute focus has become one of the hardest states of mind to achieve.
And yet, it is not at all impossible. The below 7 steps will guide you through the process of achieving laser sharp focus whenever you call for it.
Let’s take a look at them…
A roaring crowd of 90,000 fans greeted U2 at the Camp Nou stadium in Barcelona on June 30th, 2009. It was the first of the 110 shows of the 360° Tour. The tour was named for a stage configuration that made it possible for the audience to almost completely surround the stage.
Construction of the stage was of gargantuan proportions. The steel structure weighed 220 tons. The four legs were supporting 170 tons of giant screens, audio, and lighting. It would take five days to erect the structure and another two days to dismantle it before transporting it to the next venue.
The challenge involved maintaining the flow of the back-to-back concerts while seamlessly assembling and transporting “The Claw” between tour dates.
Watch my interview with Tara Gentile where we analyze the evolution of her product suite, show the underlying system behind it, and reveal why she made the decisions she made to grow her business.
Watch till the end to find out what Tara’s cooking up next. Hint: “it’s a secret.”
And if you’re curious why I introduced Tara the way I did, read the below story…
Did you know that in 2013 there were an estimated 152 million blogs? Or that Wordpress estimates that around 2.7 million blog posts are written every day?
While all of those blogs and blog posts may not be used as marketing for small businesses, that’s still a lot of people attempting to get their ideas out into the world and be heard.
No matter what industry you’re in, you know that it only takes a quick Google search to see that you’re not the only one teaching what you teach.
However, you also know that you don’t run your business to serve every single person, and that in this new online era personality is just as important as the solutions you provide.
So what can you do to be a “purple cow” in your industry, as Seth Godin recommends?
Here are ten areas that you can emphasize to show your potential clients and readers how you’re different while still staying authentic to who you are.