How to Use Evernote to Sleuth Your Ideal Customer

By Eleanore Strong Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles. But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when...

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The 4-Step System to Creating Pain-Free Facebook Ads

By Claire Pelletreau If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface. The good news is that a little prep time can make a huge difference when it comes to...

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The Key to Managing the Expectations of Your Clients

Nurturing current customers is easier, less expensive, and more effective than the process of acquiring new ones. However, we tend to concentrate more on lead generation than on enhancing the experience and happiness of our existing clients. I’ve fallen into the same trap on my blog. Over the past few months, I’ve focused on creating a community of raving...

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Can Systematization Make You More Creative?

Artists are often considered free-spirited souls who follow their muse to create their art. They cannot—and will not—allow themselves to be boxed into any structure. Right? Wrong! Artists and other creative individuals who produce remarkable things on a consistent basis are, in fact, very systematic. Their systematic approach is like a badge of honor to...

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Creating Amazing Content Doesn’t Have to Take Forever!

Lots of us aren’t great at quickly whipping up truly high-quality blog posts and newsletters. We’d love to be that kind of person who can pump them out, but that’s just not our gift in life. Don’t beat yourself up.  Look, you don’t even need to outsource. What you need are . . . 7 Strategies for Ending the Agony of Not Knowing What to Write...

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Systematic Success Blueprint for Guest Blogging

Guest blogging is an integral part of our marketing and audience-building strategies because it. . . Generates publicity and increases our visibility Builds trust and enhances our credibility Establishes our status as an expert Generates traffic to our website Improves our website ranking But once our business grows and we get even busier, keeping up with our guest...

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