Should you Rebrand? Depends. Here are the steps to help you assess.

by Kat Tepelyan You are running a business. You have some branded materials, and you’ve been using them to some level of success for some time. Yet you’ve recently found yourself staring at all the digital material you have, asking yourself: Is this really me anymore? Has it ever been? Maybe it’s time for a rebrand; but what does it take? A rebrand...

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4 Educational Websites Every Bootstrapping Entrepreneur Must Know

Are you still in the early stages of building your business?  Still wearing not only multiple hats but shoes and shirts, too? All this task switching means you’re constantly learning new skills—like how to build or make tweaks to your website—and you’ve got to learn them as quickly as possible while still maintaining professional quality. You need...

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How to Use Evernote to Sleuth Your Ideal Customer

By Eleanore Strong Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles. But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when...

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The 4-Step System to Creating Pain-Free Facebook Ads

By Claire Pelletreau If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface. The good news is that a little prep time can make a huge difference when it comes to...

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The Key to Managing the Expectations of Your Clients

Nurturing current customers is easier, less expensive, and more effective than the process of acquiring new ones. However, we tend to concentrate more on lead generation than on enhancing the experience and happiness of our existing clients. I’ve fallen into the same trap on my blog. Over the past few months, I’ve focused on creating a community of raving...

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Can Systematization Make You More Creative?

Artists are often considered free-spirited souls who follow their muse to create their art. They cannot—and will not—allow themselves to be boxed into any structure. Right? Wrong! Artists and other creative individuals who produce remarkable things on a consistent basis are, in fact, very systematic. Their systematic approach is like a badge of honor to...

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