Should you Rebrand? Depends. Here are the steps to help you assess.

by Kat Tepelyan You are running a business. You have some branded materials, and you’ve been using them to some level of success for some time. Yet you’ve recently found yourself staring at all the digital material you have, asking yourself: Is this really me anymore? Has it ever been? Maybe it’s time for a rebrand; but what does it take? A rebrand...

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How To Build A Business To Succeed

The other day I was chatting with a friend of mine who is the owner of a rapidly growing business.  We were chatting about ways to bring some sanity back into her life, because some aspects of her business were getting out of hand. At one point, my friend, who had recently interviewed Tara Gentile, said: “It’s amazing!  Tara has SO much going on, but when we...

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Laura Roeder on Systems

Extract of the interview with Laura Roeder, founder of LKR Social Media. (First published as part of Systems That Sell series.  To listen to the original interview click here) Natasha:  I know that over the past couple of years your team has significantly grew.  How many people are on your team right now? Laura:  Our whole team is five people and two interns. We...

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Srini Rao on Systems

Extract of the interview with Srini Rao, founder of The Unmistakable Creative, former BlogcastFM. (First published as part of Systems That Sell series.  To listen to the original interview click here) Natasha:  Welcome Srini!  The reason I wanted to speak with you is because you produce so much: you record interviews for BlogcastFM and BlogcastFM Backstage, you...

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How to Use Evernote to Sleuth Your Ideal Customer

By Eleanore Strong Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles. But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when...

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The 4-Step System to Creating Pain-Free Facebook Ads

By Claire Pelletreau If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface. The good news is that a little prep time can make a huge difference when it comes to...

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