Laura Roeder on Systems

Extract of the interview with Laura Roeder, founder of LKR Social Media. (First published as part of Systems That Sell series.  To listen to the original interview click here) Natasha:  I know that over the past couple of years your team has significantly grew.  How many people are on your team right now? Laura:  Our whole team is five people and two interns. We...

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Srini Rao on Systems

Extract of the interview with Srini Rao, founder of The Unmistakable Creative, former BlogcastFM. (First published as part of Systems That Sell series.  To listen to the original interview click here) Natasha:  Welcome Srini!  The reason I wanted to speak with you is because you produce so much: you record interviews for BlogcastFM and BlogcastFM Backstage, you...

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How to Use Evernote to Sleuth Your Ideal Customer

By Eleanore Strong Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles. But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when...

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The 4-Step System to Creating Pain-Free Facebook Ads

By Claire Pelletreau If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface. The good news is that a little prep time can make a huge difference when it comes to...

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5 Ways to Identify Future Opportunities

By Katya Barry It’s November and therefore time for us to start looking back over the year.  It is time to start evaluating what happened during the year, both the good and the not so good, and see what lessons can be learned. Like most people, I am busy planning for 2014 and making decisions on what to keep, what to adjust and what to change completely. There are...

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Systems That Sell: Alexandra Franzen

Interview Natasha: In my experience, creatives and artists resist structuring their workflows, because they don’t want to feel boxed-in. How do you feel about having structures in your business? Alexandra:  Most people — myself included — tend to over-complicate their work. Too many offerings … too many projects … too many commitments...

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