Can’t Keep Up? 3 Ways to Simplify Your Blog Writing Process

by Rita Barry Blogging takes a lot of time. And it often doesn’t seem urgent because nothing is going to explode in your business if you don’t get a post out this week. Your favorite client, on the other hand, might not be happy with a missed deadline… So blogging gets relegated to next week, again, or you throw together an article quickly just to post...

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Should you Rebrand? Depends. Here are the steps to help you assess.

by Kat Tepelyan You are running a business. You have some branded materials, and you’ve been using them to some level of success for some time. Yet you’ve recently found yourself staring at all the digital material you have, asking yourself: Is this really me anymore? Has it ever been? Maybe it’s time for a rebrand; but what does it take? A rebrand...

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How To Build A Business To Succeed

The other day I was chatting with a friend of mine who is the owner of a rapidly growing business.  We were chatting about ways to bring some sanity back into her life, because some aspects of her business were getting out of hand. At one point, my friend, who had recently interviewed Tara Gentile, said: “It’s amazing!  Tara has SO much going on, but when we...

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Laura Roeder on Systems

Extract of the interview with Laura Roeder, founder of LKR Social Media. (First published as part of Systems That Sell series.  To listen to the original interview click here) Natasha:  I know that over the past couple of years your team has significantly grew.  How many people are on your team right now? Laura:  Our whole team is five people and two interns. We...

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Srini Rao on Systems

Extract of the interview with Srini Rao, founder of The Unmistakable Creative, former BlogcastFM. (First published as part of Systems That Sell series.  To listen to the original interview click here) Natasha:  Welcome Srini!  The reason I wanted to speak with you is because you produce so much: you record interviews for BlogcastFM and BlogcastFM Backstage, you...

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How to Use Evernote to Sleuth Your Ideal Customer

By Eleanore Strong Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles. But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when...

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