How to Use Evernote to Sleuth Your Ideal Customer

By Eleanore Strong Most of us are aware that knowing our ideal customer can make or break our business. And we’ve all probably done at least some research into our ideal customers’ struggles. But let’s face it: this type of research can be really overwhelming. How do we collect people’s comments, make sense of them, and easily find them when...

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The 4-Step System to Creating Pain-Free Facebook Ads

By Claire Pelletreau If you’ve ever run Facebook ads for your business, you know that the process of actually getting them running is no walk in the park. You have to worry about the creative, the targeting and the pricing, all while navigating a less-than-friendly interface. The good news is that a little prep time can make a huge difference when it comes to...

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5 Ways to Identify Future Opportunities

By Katya Barry It’s November and therefore time for us to start looking back over the year.  It is time to start evaluating what happened during the year, both the good and the not so good, and see what lessons can be learned. Like most people, I am busy planning for 2014 and making decisions on what to keep, what to adjust and what to change completely. There are...

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Systems That Sell: Alexandra Franzen

Interview Natasha: In my experience, creatives and artists resist structuring their workflows, because they don’t want to feel boxed-in. How do you feel about having structures in your business? Alexandra:  Most people — myself included — tend to over-complicate their work. Too many offerings … too many projects … too many commitments...

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How to Create a Membership Community

by Jules Taggart Last weekend, I was sitting at a hotel bar in Phoenix nursing a glass of cabernet. And tweeting, of course. Because what else do you do when you’re sitting at a hotel bar and you don’t know anyone? That’s easy. You tweet. I landed in Phoenix earlier in the day to attend Pam Slim’s Body of Work Live event. As it turns out, I was about 5 hours...

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5 Costly Mistakes First-Time Telesummit Hosts Make and How to Avoid Them

By Priscilla Stephan Telesummits have become a very popular business building tool. When executed correctly, a telesummit can quickly increase your credibility and visibility. Let’s start by clarifying what a telesummit is. A telesummit is an online multi-speaker event that assembles a series of experts to talk about a specific topic. The speakers are interviewed...

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