How to Never Run Out of Interesting Content for Your Blog

Any relationship requires an exchange of time and information. In order to cultivate a deeper friendship, you tell each other stories about your past and swap dreams for the future. When you have a blog, cultivating a relationship with your audience happens in a similar way. The content that you put out is a form of relationship building. Each article, podcast...

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Evernote or Asana? What Should You Use?

Since I am constantly recommending tools like Evernote (Could You Run A Business Using Only Evernote?) and Asana (Got Asana? Make the Best Use of It) to run small business, I get asked pretty regularly which one would be right for you and your business. Unfortunately, the answer isn’t straightforward. First thing’s first, if you’ve never tried either Evernote...

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Listening System for Connecting with Your Customers, Peers, & Industry Insiders

When was the last time you really listened to your customers? I’m not just talking about passive scrolling around on Twitter, but REALLY listening. If you’re like many business owners who get overwhelmed by their daily to-do lists, it’s probably been a while. That being said, you know that listening to your customers and caring about what they’re saying is...

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7 Social Media Management Rules You Must Obey

Do you have a love-hate relationship with social media?  Does social media feel like quicksand? How many times have you gone on social media for just a second to post something related to your business, but then ended up wasting hours jumping from one news feed item to the next? Do you belong to lots of private groups you don’t have time to keep up with? Have...

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Social Media Doesn’t Have to Drive You Crazy!

Social media can be incredibly useful for building your brand and gaining clients, but it’s difficult to use effectively when you have calls to take, content to write, and products to create. How can you possibly find time to post six times a day on Twitter and twice a day on Facebook like experts recommend? Luckily there are tried and true tools that will help you...

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How To Create An Editorial Calendar… In Asana

I always knew that having an editorial calendar was important, but for a long time I struggled to create a structure that really worked.  I tried lists, color-coded spreadsheets, and a dedicated Google Calendar, but those systems would either be too cumbersome to maintain or too easy to forget. Finding a true solution required getting super clear about what I wanted...

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